The UK government’s newly published Road Safety Strategy sets out ambitious targets to significantly reduce deaths and serious injuries on Britain’s roads by 65% by 2035, and by 70% for children under 16, marking the first major strategy of its kind in over a decade. The plan outlines a broad approach involving better enforcement, improved training, use of emerging technologies, and smarter infrastructure design to protect all road users.
At Coeval, road safety isn’t just an objective in a strategy document – it drives every aspect of the company’s product range and long-term innovation.
The government strategy recognises that improving safety on our roads requires a multifaceted approach that includes technology and data, and Coeval’s range of intelligent solutions sits squarely within that framework.
The government’s strategy emphasises the use of technology and data to inform and prevent collisions, alongside stronger enforcement measures and improved infrastructure. Coeval’s systems already support these aims in real-world environments. From Speed Indicator Devices (SIDs) that influence driver behaviour and provide critical speed data for enforcement and analysis, to fog and ice detection signage systems that warn drivers of hazardous conditions before they become life-threatening, Coeval’s technology contributes directly to safer roads day in, day out.
Speeding, which remains one of the most persistent causes of collisions, is specifically highlighted for targeted action in the new strategy. Coeval’s intelligent roadside technology influences driver behaviour in real time, while also collecting the data needed to give police and local authorities the evidence base required to justify further action, including the placement of enforcement cameras or targeted interventions in high-risk areas.
This aligns with the government’s commitment to using data and innovation to support safer journeys for all.
The strategy also stresses the importance of supporting all types of road users, including more vulnerable groups such as children, pedestrians and cyclists, through improved infrastructure and safety measures. Coeval’s products – including variable message signage, hazard warning systems and environment-responsive detection technology – contribute to a more informed, visible and responsive road network that protects those who are most at risk.
Looking ahead, Coeval welcomes the government’s ambition to integrate cutting-edge technologies and evidence-led interventions into the national approach to road safety. The company’s ongoing commitment to innovation, combined with its deployment of intelligent, data-driven solutions, means its products are already part of the effort to turn the strategic vision into on-the-ground impact.
As the government works towards its bold targets, collaborative efforts between industry innovators, local authorities and enforcement bodies will be crucial. Coeval stands ready to support these collective goals, with a product portfolio designed to advise, inform and protect every type of road user, and to help make Britain’s roads safer for everyone.
