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Reducing accidents by changing driver behaviour

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Despite a number of traffic calming solutions already in place in the village of Fairlie in North Ayrshire, average speeds remained between 34 and 36mph in the heart of this village. In 2013, a Heavy Goods Vehicle crashed into a residential property close to the existing signalised junction, tragically killing the house inhabitant and causing a large amount of damage and disruption. Scotland TranServ decided to seek new ideas for reducing speeding drivers and achieving greater change in driver behaviour.


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